![]() Shade: created by adding black to a pure hueĪ basic color wheel (like the one pictured below) contains the twelve colors used in creating color schemes.Tone: created by adding gray to a pure hue.Saturation: the strength or weakness of a color.Chroma: how pure a color is the lack of white, black or gray added to it.Hue: what color something is, like blue or red.This handy list is from our q uick guide to choosing a color palette. ![]() Now, we use color theory as a modern collection of guidelines on how to create color schemes for maximum visual appeal, and even to leverage psychology for the most effective communication.įirstly, we need a shared language of color terms and definitions. The color wheel’s application in website color schemesĬolor theory stems all the way back to Isaac Newton, whose experiments with prisms in 1665 identified the seven colors in a rainbow.And, specifically, website color schemes. Website design has seen endless trends, from the first ever website as text on a white background, to mono-color templated website themes-we’ve evolved to see a wide range of website design options.
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